We wanted to show that we could convert Angry Birds from a classic paid game into a free-to-play game. Long, and in mobile game years very long, time ago my powerful team of five and I took on a challenge. The History, and my experience, of Angry Birds’ Monetization Today Angry Birds 2 is a perennial top 50 grossing game and it’s only because of the top-notch updates, which have successfully introduced mid-core elements to a super casual game. ![]() With each update, the game’s revenue peaked to new heights without declining to the previous lows. The updates in 2016 introduced several core mechanics such as leveling up of Birds and the Slingshot, Daily Challenges and Player vs Player Arena while at the same time keeping the rigorous level content cadence up and running. Instead of keeping up the course of just adding more levels, the Stockholm studio behind Angry Birds 2 went to work.
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